Moville Tourism Brochure

Editorial · Print Stepped Style Brochure

Designed alongside the Foyle Hotel reopening project, this stepped tourism brochure was created to encourage visitors to explore Moville and the surrounding areas of Donegal. Rather than creating a traditional tourist guide, I wanted the brochure to feel quaint, playful and distinctly local, combining practical information with a strong sense of place.

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Watercolour style illustrations run throughout the brochure, bringing the coastline, landmarks and local character to life, while the copy uses casual local Irish slang and quotes to give it an authentic voice. The aim was to create something that was not only informative, but also beautiful and enjoyable to look through.

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I chose a stepped format to make the brochure more visually eye catching, allowing each section to be easily accessed while creating a unique physical experience. The result is a playful piece of tourism design that celebrates Moville, its surroundings and the character of Donegal, while standing out from a conventional tourist brochure.