Fido Cuisine is a conceptual dog food brand launching

a superfood meal topper created to make everyday mealtimes a little more nutritious. I developed the packaging and digital campaign, creating a playful

visual identity that communicates health, energy and personality.

 

A bright colour palette, bold typography and illustrated mascots and icons were used to create a distinctive

and friendly brand presence. I extended the identity across social media, email marketing and e-commerce, adapting the layouts and messaging for each platform while maintaining a consistent visual language.

 

To bring the identity to life beyond static applications, I also created a short motion graphic for the Fido Cuisine logo, exploring movement and timing to give the brand

a more engaging digital presence.

The campaign was designed not only to showcase the product, but to capture attention and to communicate

its benefits to encourage customers to shop.