I was commissioned to develop a refreshed logo and visual identity for the reopening of the Foyle Hotel in Moville, Co. Donegal. The logo was designed for the reopening of the seaside hotel and used by their marketing manager to centre around the initial marketing campaign 'The Next Chapter' to launch the opening of the Foyle Hotel. The identity was designed to celebrate the hotel’s quaint coastal heritage while introducing more refreshed logo and logo variations.

 

I was given great creative independence for the logo and created three variations before the final design was chosen. The clients wanted a clean minimal logo in a similar style to another hotel logo in Spain that they liked the style of and that had a structured appearance and could be versatile to use. 

 

I incorporated flowing lines into the monogram logo to reflect the movement of the sea. The identity was developed through the surrounding landscape of the hotel, creating a cohesive logo that reflects both the character of the Foyle Hotel and its new beginning.